How is Apples iOS 6 Passbook App Going to Impact Other Electronic Wallets?
Apple has entered the smartphone wallet business with a new application in iOS 6 called Passbook; a prelude to what might soon become a fully-fledged electronic wallet. With the Apple brand behind it, it is expected that all aspects of mobile payments, ticketing, and discounts will change forever 香港相親網
On Monday, June 11, 2012 at the Worldwide Development Conference (WWDC), Apple announced it’s very own mobile wallet application known as Passbook. Passbook is an iOS 6 app that will be fully integrated into the latest iPhone operating system. Expected to be released sometime in October it’s most likely to launch along with the iPhone 5 release. Apple provides an API to enable developers to create, manage and distribute Apple-approved boarding passes, reward cards, gift cards, incentive cards, and more in a single place. In a similar fashion to the iOS Books and Newsstand apps, Apple are providing a native platform that allows business owners to get their business and service offerings in front of iPhone users 相睇活動.
A Beautiful User Interface
Apple’s development of Passbook establishes a secure-standard for supporting and organising virtual tickets, store cards, coupons, and offers in the mobile iOS devices. An impressive array of features will appear at the time of the initial launch with a lot more to follow as developers start to integrate the system elsewhere. Prior to its official launch, Apple has already built an existing list of large retailers that wish to integrate the Passbook technology into existing iOS applications, such as Starbucks popular barcode payments app. More small and large businesses are expected to announce how they intend to use Passbook to their advantage closer to the launch date speed dating.
Passbook presents a great looking simple-to-use card-style user interface (UI) that updates live as the store cards or passes are used. Apple have taken care of the way that a user, and the business, interacts with the digital Passes. There are certain constraints, like the size of the Pass, or the number of fields allowed, or how the user can choose to be informed etc.. but Apple are attempting to offer a truly open system. An application that can be used by any retailer wishing to offer digital passes. There will also be a rich set of features, including time and location based information, access to prior purchasing history, and access to personal data.
Passes within the Passbook app itself are very attractive. They really feel great to look at and play with. It feels so much more 21st century than a stuffed wallet or purse full of paper and plastic. Each type of pass has a slightly different style that allows the user to quickly find the right one. For example a retail coupon has a serrated edges to graphically illustrate a discount or a movie ticket has a half-circle clipped at the top to illustrate the likeness of a ticket stub.
These Passbook standards and the API suggests Apple are creating their foundation for how they might wish to integrate their technology with Visa, MasterCard or similar payment card processing networks.