Blogging is another tool in the arsenal of the Public Speaking professional. This strategy is extremely powerful, does not cost anything but time, and is easy to do. Blogging allows you to establish your expertise by giving your readers valuable information establishing you as an expert in your field. Also, since blogs are search engine friendly, they are a good tool to help someone find you by searching on the subject of your blog post. This is another avenue for people to find you. The trick is to make regular posts that have valuable content for your audience. This is not as hard as it sounds. In a previous lesson we suggested that you create articles of interest for your target audience. These articles will probably average 500 words each. The same content can be used for blog posts as well. Since most blog posts average around 250 words, you can split your articles into two parts and get double the blog posts. This is important because the search engines like fresh content. If your blog consistently has fresh relevant content then it has a better chance to get a high ranking on Google. The opposite is also true. If you post occasionally then you almost certainly will not get any traffic from your efforts. It is important while you are trying to grow your brand that you post at least twice a week. Consistency is the key to any marketing effort.
How to choose a blog:
The type of blog you create is very important to the long term success of this strategy. While there are many types of blogs out there, only one has a proven track record of being search engine friendly. And the good news is that the software is free! WordPress is an open source blog software that was developed to allow anyone to write complimentary programs to improve its functionality. It uses what are called “plug-ins” to modify the behavior of the program to do certain tasks. There are over 8800 plug-ins at the official WordPress site https://arsprojecta.com/. The reason this is important to you is that there are many plug-ins that help to improve the search engine optimization (SEO). Make sure whoever sets up your blog optimizes it for SEO. The other considerations are the theme you choose for your blog, and what advertising you allow on your site if any. The theme you choose should appeal to your target market. Color selection, layout, and header will affect how “credible” you are deemed by the users “first impression”. Find a blog that you think meets these criteria, and use it as the pattern for your blog. There are two types of advertising that are commonly used in websites. They are banner ads and ads that are automatically placed by Google, Yahoo and other companies. Normally I suggest you stay away from the ads from Google, etc. You have little control over what type of advertisement will appear on your page, it might even be from a competitor! Banner ads can be effective if chosen carefully, but usually are best to promote your own products or services.
One additional benefit of blogging is that it helps you to get feedback from your prospects if you allow comments to be posted. This can be invaluable, as it helps you to refine your message and keep you moving in the right direction. Blogging for fame and fortune can help to establish your brand, and provide a valuable resource to people who are searching for information on your topic.
Blogging got started as a way for individuals to express their opinions about various topics that interested them. It also expanded to allow people to share news stories, and other current events. Most people however, even those who were up to date with the latest internet developments, did not know what blogging was.
Blogging to most people was a hobby, something they did in their spare time. Generally these pioneers did not expect to make any money from blogging. These blogs began to attract followings of like minded individuals who would keep up with the most recent posts.
A few bloggers however, decided to monetize their blogs through advertising, affiliates marketing, and product sales. Perhaps this move was fueled by a desire to cover hosting and domain registration costs. Whatever the motivation, it allowed the blog to unleash its full economic potential.
Blogs have rapidly gained popularity in recent years, with some even preferring them to websites. The reason for this is likely due to the element of interactivity. Readers can post comments and participate in the blog’s community. Also there’s the availability of RSS Feeds, archives, and social bookmarking that make sharing interesting content much easier than before.