From some years back weblogs (or simply “blogs”) have become one of the most popular ways of online publishing and communication Sherry Dyson. While still most of them have no commercial purpose, blogs as a makerting tool (or even as a business by itself) are increasing its presence on the Internet.
Though there are different approaches to weblogs, they can be defined as web sites where users post entries (news, articles…), updated frequently and normally reflecting the thoughts of the blog’s creator. Those entries (posts) are typically listed in reverse chronological order (the most recent entry on the top).
Most blogs allow visitors to leave their own comments on the diverse entries or even references from other blogs (trackbacks). This communication between different blogs and bloggers is one of the main factors involved in the fast growth of the so-called “blogosphere” (the whole community of blogs) and its current influence.
Blogs are constantly creating new business opportunities. While some time ago blogs were almost an exclusive territory for non-professional bloggers sharing their thoughts, experiences and ideas, currently small and large business have a wide presence in the blogging world. There are a number of potential benefits of adding a blog as part of your marketing strategy or as a business model: