The success of your email marketing campaign highly depends upon the “Open rate” for your emails. Open rate is the percentage of people who actually open your emails. Higher the open rate higher would be the chances of your products being sold.
The emails should be written in a very brief way & the flow of discussion should grab the attention of the receiver & should compel him/her to read through till the end of the email. The emails should be interesting & should not contain repetitive words Charter mail login. I would recommend that you should write very brief & interesting emails for maximum conversions.
I have seen many internet marketers sending emails with unbelievable claims. For example “Earn $1,000,000 in 4 days” or “Reduce 15 lbs in 2 days” etc. As most of the buyers now a days are well informed they would harshly respond to such mails either by un subscribing or simply deleting all mails from you. Believe me, false claims would not earn you anything but loss of goodwill & loss of prospects.
You should keep in mind the fact that you are sending mails which humans would read. Your email should be appealing to the minds of the readers. You may address them by their First name in the email. (Most of the email marketing programs provide personal tags in their software) This would create a personal touch in the communication. Your email should evidence that you are a real living human being. This would improve the conversion rate of your email marketing campaign.