This is the era wherein businesses are no longer confined to a physical market place. They have now expanded and implemented modern ways to reach their target audience. Businesses have now reached the online platform to gain more visibility. For this every business has to get a website created from a website development company. A website helps a company in attracting more clients and has now become an important source for revenue generation. As the need to create websites is arising, there is also an increased demand for website design and development services.
A website is the first introduction of a business to a prospective online client. An attractive and effective design can help a business in standing out from the crowd. A tailor made web design is created mainly for generating revenue through website. There are a number of factors that should be considered when going for a tailor made website design. These factors include target audience, market segmentation, prospective buyers etc.
A website, made to order, is a blend of content and visual which has been designed considering the buying behavior of consumers. It is customized to attract the clients and lure them into availing of the products and/or services offered to them by the company responsive web design services . A bespoke website helps a business in converting the visitors of website to customers for business.
It is interesting in how the internet mimics the real world in certain aspects. Appearance counts heavily. When buying something from a shop, you want to be in a clean, appealing shop not a shop on a backstreet corner. The same applies on the internet. You want to have the clean interface used in Amazon when buying a product on another site. Not just some website that screams out scam/spam.
This is why website design is so effective and valued. Appearance counts for so much whether it is for grabbing the attention of website viewers or to represent the quality of the company. Most will think of website design as the visual aspects-the images, colours, vibrancy etc. Yet, some will view website design as how the website is designed to be used and how it can be navigated.
To encourage website visits, a website has to be both visually pleasing and functional. One without the other will make the website simply not work as well as it can do. Visuals are mostly easy to accomplish. Some website owners will snag images from Google and pass it off as their own. That is fine-no harm in using widely available generic images.
But to generate maximum performance, some will generate their own images and own material. It is an expensive option and there is no guarantee over results. Depending on the image, you could get visitors commenting on how the website appears. At least then, you know it has got attention.
Successful design of a website may generate thousands of customers worldwide which may take the business to a new high. However, designing and developing a successful website is a time consuming process. The designer needs to understand the purpose of the website, identify the target audience and their expectations, create templates, check compatibility of the templates in various search engines, check indexing of the pages in search engines etc. Keeping these activities in mind, following few stages are strongly recommended for designing a highly performing website.
1. Gathering Information- The basic purpose behind creating a web site is to attract a target audience, provide them with detailed information on products or services and accomplish goals of making money or sharing information by the owner. Therefore, the very first job a designer needs to do is to discuss with their clients and identify their purpose, goals, target audience and content.
2. Planning- As the website designer is ready with the necessary details collected from step 1, he needs to prepare a plan by listing the details on a paper as these are the guiding points for his design. He may develop a sitemap based on this list. A sitemap is nothing but a visual chart explaining the structure or overall organization of the website. It includes all important topic areas, along with the sub-topics, if possible. It helps the designer to create a coherent navigation path for the users. It also lists out the number of navigational items required, names for these items, number of pages required within the main page, names for these pages etc.
3. Design- At this stage, the designer has to configure the look, appearance and appeal or feel of the site. Appearance or look of a web page is the first impression about the company and its services or products. The designer develops a rough sketch of the layout of the home page. He may use the company logo and suggest its location, develop a login box and select different color combinations for different target audience. Prototype designs for the web site are created at this stage by the designer but, functionality are not included. These prototype designs are then sent to the clients for their approval.